By Vaughn Alviar
Innovating the sports retail industry, Toby’s Sports proudly earned the “Sporting Goods Retailer of the Year—Philippines” award at the Retail Asia Awards 2024. This prestigious accolade highlights excellence, innovation, and achievements in the retail sector across the Asia-Pacific region.
This recognition is particularly meaningful as Toby’s Sports celebrates its 45th anniversary. It affirms the company’s longstanding commitment to excellence in sports retail, a journey that began with its founding in 1978.
Promoting a Culture of Sports and Fitness
For over 45 years, Toby’s Sports has been a pioneer in promoting a culture of sports and fitness in the Philippines. Jojo Claudio, Chair and CEO of Quorum Holdings Inc., the parent company of Toby’s Sports, reflected on their mission:
“We’ve consistently offered an extensive range of premium products from the best local and international brands, all while catering to athletes and fitness enthusiasts.”
With over 100,000 items sourced from trusted brands, Toby’s Sports has solidified its reputation as one of the nation’s top retailers. This dedication has earned the company numerous accolades, including the latest recognition from the Retail Asia Awards.
Omnichannel Strategy for Seamless Experiences
In addition to its brick-and-mortar stores, Toby’s Sports operates a robust e-commerce platform, www.tobys.com, one of the most visited sports retail websites in the country. This initiative is part of the company’s omnichannel strategy to provide seamless shopping experiences online and offline.
Toby’s Sports has also expanded its network, opening nine new stores in the past three years, including five franchises, bringing its total to 64 branches nationwide.
Driving Innovation and Excellence
Continuing its mission of innovation, Toby’s Sports launched the Elite Performance Program in 2022, designed to help athletes and teams achieve peak performance through customized gear solutions.
The company’s influence extends to organizing community events, promoting sports like pickleball, and supporting other recreational activities. Its expansion into high-profile locations, such as SM North and Mall of Asia, further cements its reputation as a leader in the retail industry.
The Road Ahead
Toby’s Sports remains committed to its core mission of promoting sports and fitness while embracing innovation to stay ahead in the competitive retail landscape. As the recipient of the “Sporting Goods Retailer of the Year” award, it continues to inspire and lead the way for others in the industry.